Color
Jewelers describe the color of a gemstone in terms of
three characteristics: hue, saturation, and tone. A
gemstone's basic color is its hue, and those with purer
hues (for emeralds, green; for sapphires, blue; and for
rubies, red) are generally considered more valuable. Often,
however, a hint of another color can be detected. Sapphires
will range from purplish blue to greenish blue; emeralds,
yellowish green to bluish green; and rubies, orangey red to
purplish red. Saturation is a measure of the intensity or
purity of a gem's hue and is determined by the degree to
which gray or brown hues mute its defining color. Value
tends to increase with saturation, so a fully saturated
purplish blue sapphire may well be more expensive than a
muted pure blue one. The tone of a gemstone, a measurement
of its lightness or darkness, is usually given as light,
medium-light, medium, medium-dark, or
dark.
Clarity
A flawless gemstone is rare and usually extravagantly
priced. As with diamonds, most gemstones have inclusions,
or tiny mineral flaws, that can be seen under magnification
or by the careful eye. Sapphires tend to be moderately
included, while emeralds and rubies are usually heavily to
moderately included. Make sure that any inclusions in the
stone do not penetrate deeply into the gem, as this may
cause it to break or crack. Clarity grades range from VVS
(very, very slightly included) to I3, in which inclusions
are prominent and severely affect the gemstone's
beauty.
Cut
A gemstone's cut refers to its proportions and symmetry.
It is essential in making a gemstone look appealing--the
stone should be symmetrical in all dimensions so that it
will appear balanced, and so that its facets will reflect
light evenly, providing good brilliance. Color should also
be taken into account when cutting for optical efficiency.
If a stone's color is highly saturated, a shallow cut will
allow it to pass more light, while a deeper cut may
increase the vividness of a less saturated gem. There is no
generally accepted grading system for gemstone
cut.
Size
Though a gemstone's weight is usually given in carats,
this may not give an accurate idea of its size, because
different types of stone have different densities.
Therefore, a 1-carat sapphire or ruby will be smaller than
a 1-carat emerald, though they have the same weight,
because sapphires and rubies (both a form of the mineral
corundum) are more dense than emeralds.
Illustration of gemstone
dimensions

Gemstones can also be measured in dimensions (diameter,
length, and width). It is important to know the dimensions
to ensure that the gemstone weight will be visible and well
proportioned in the setting.
Treatment
Gemstones are often treated to enhance color and fill
cracks. Please note that, if a gemstone has been treated,
this information will be provided in the specifications on
the stone's product detail page. There are various accepted
techniques, depending on the type of stone. For example,
oils and resins are frequently used to fill
surface-reaching fissures in emeralds and rubies. This
process is not permanent, however; if a treated ruby or
emerald is subjected to high heat from a jeweler's torch,
an ultrasonic or steam cleaner, or even hot dishwater, the
filler may leak out of the stone. Sapphires and rubies are
often heated in a kiln or furnace to enhance their color.
Such heat treatment, which is considered permanent, has
been used for centuries. Lightly colored sapphires may also
undergo diffusion treatment. This is done by heating a
stone in the presence of coloring elements such as titanium
or iron, which causes a thin layer of color to be diffused
into the stone's surface. Because this color layer is so
thin, a diffusion-treated sapphire should not be
repolished.
Care
To clean gemstone jewelry, first wipe it with a soft
cloth to remove any dirt. Emeralds require only the use of
a soft cloth, as cleaners may damage these soft gems.
Sapphires and rubies can be cleaned with either an
ultrasonic cleaner or a solution of one part ammonia to six
parts water, with a soft brush. Store your gemstone jewelry
in a soft cloth pouch or jewelry case so it does not touch
other pieces in your collection. As with all jewelry,
normal wear and tear can loosen prongs and settings, so it
is a good idea to have it checked by a professional jeweler
who can make repairs as needed.